Affordable Black-Owned Beauty Brands Under $20
I’m not a beauty junkie, but when I do put on some makeup, I have my go-to brands. And since I’m all about replacing my everyday essentials with Black-owned alternatives, I’ve made sure my beauty stash reflects that too—without breaking the bank.
Finding affordable Black-owned beauty brands can feel like a challenge, but trust me, they’re out there, delivering high-quality products at prices that won’t make your wallet cry. Whether you’re into bold looks or just need something simple for everyday wear, these brands have got you covered—all under $20.
1. Juvia’s Place
Juvia’s Place is that girl when it comes to rich pigments and bold colors. Their eyeshadow palettes are legendary, but their complexion products? Equally fire. The I Am Magic Concealer ($14) blends like a dream, and their lipsticks and glosses start at just $12.
2. The Lip Bar
A brand that started in a kitchen and made it to Target? You gotta love the hustle. The Lip Bar’s Vegan Matte Liquid Lipsticks ($14) come in shades that pop on melanin-rich skin, and their Fast Face Kits make getting ready effortless.
3. Mented Cosmetics
If you struggle to find the perfect nude lip, Mented has you. Their Semi-Matte Lipsticks ($16.50) are buttery, long-lasting, and made with brown skin in mind. Plus, their Lip Glosses ($15) give just the right amount of shine without feeling sticky.
4. Black Radiance
A staple in the affordable beauty game, Black Radiance has been catering to deeper skin tones for years. Their True Complexion Contour yPalette ($8.99) is a budget-friendly favorite, and their Color Perfect Foundation Stick ($9.99) is great for a quick, natural beat.
5. Beauty Bakerie
A brand that’s as sweet as it sounds. Beauty Bakerie’s Lip Whip Liquid Lipsticks ($14) stay put all day (seriously, no smudging), and their Flour Setting Powder ($20) keeps you looking flawless without flashback.
The Bottom Line
You don’t have to spend a bag to support Black-owned beauty brands. These picks prove that you can get quality products at a price that makes sense. Whether you’re new to makeup or just want to expand your collection, these brands offer options that work for everyday looks and special occasions.
What are your go-to Black-owned beauty brands? Drop them in the comments—I’m always open to trying something new!
THE BLK SPARROW 
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