I’ve been collecting business cards from Black-owned brands for years. I don’t always get to try them right away, but I keep them close—because I believe in supporting businesses that are building for us.
True Products was one of those brands I remembered seeing early on. Back then, they only had their original detergent. Now? They’ve grown into a full collection of household cleaning essentials.
What brought me back to them wasn’t a planned visit—it was a chance encounter.
Original Laundry Detergent 101 Load
True Laundry Detergent is suitable for the entire family, can be used on all washable natural & synthetic fabric, and is effective in all water temperatures. True delivers a deep-down clean that removes sports odors, especially sweat. 4x Concentrated 101 fl. oz. 101 Loads
A Chance Encounter Turns Into a Discovery
During a casual stop to grab some food, I randomly met Malik Saleem, one of the co-founders of True Products. After learning about my interest in Black-owned brands and supporting local businesses, he invited me to visit the company’s facility. Before we parted ways, Malik handed me a sample of their detergent and fabric softener, sparking my curiosity about their growth since I first discovered the brand.
First Impressions: Fresh, Clean, and Simple
The moment I used the detergent and fabric softener, I was hooked. My clothes came out looking fresh and clean, with a delicate lavender scent that was just the right touch—neither overpowering nor too faint.
“My clothes came out clean with a light lavender scent.”
It’s not just about how clean the products made my clothes feel. True Products’ detergent is formulated to be safe for sensitive skin, effective in all machines, and biodegradable, all while avoiding harsh chemicals. It’s the kind of product you can feel good about using for yourself and your family. Whether you’re in a big city or a rural town, True Products brings you the reliability and quality you deserve.
A Glimpse Behind the Scenes: True Products’ Heart and Soul
When I visited the East Point facility, it was clear that True Products isn’t just about selling detergent. It’s about creating something bigger than a brand—it’s about ownership and community.
Walking through their facility, I could see the pride and intention in every step of the process. Every product is packed with care, every label checked meticulously. This isn’t a large, faceless operation; it’s a small business driven by people who truly care about what they produce.
True Products is built from the ground up, not just with a focus on high-quality products, but with the goal of giving back to the community, supporting local, and creating ownership that empowers Black entrepreneurs.
Why You Should Choose True Products
Choosing True Products is about more than just buying a laundry detergent. It’s about supporting a business that cares—about the products you use, the community they come from, and the environment. With each bottle you purchase, you’re helping to support a Black-owned business that is committed to making a real difference.
True Products isn’t just a cleaner—it’s a statement of sustainability, self-reliance, and pride in the work we do and the community we build.
Ready to make the switch? Visit thetrueproducts.com to shop now. You can also follow them on Instagram at @trueproductsllc for updates and more inspiration.
THE BLK SPARROW 
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