When we talk about Black hair care, we’re talking about more than just products we’re talking about history, culture, and ownership. From Madam C.J. Walker to today’s independent creators, our community has always pushed to create our own solutions when the world didn’t see us. That’s why it’s so important to support Black-owned businesses that are still truly ours. A lot of what you see on shelves in major stores is just Black-marketed, not Black-owned. Brands like Mielle and SheaMoisture, while once celebrated as our own, have since been sold to big corporations. They may still target us, but the dollars no longer circulate in our community. This September boycott is a reminder: our power is in choosing brands that are authentically owned, rooted, and reinvesting back into us.
Let’s boycott non-Black-owned hair brands. Our dollars should be intentional. Let’s pour them back into our community.
Here are 10 Black-owned hair brands that are the real deal with three reasons why they deserve your spot on the shelf.
1. Camille Rose
- Uses gourmet, food-grade ingredients like mango butter and blue-green algae.
- Handmade formulas crafted with love and care, not mass production.
- 100% Black-owned and bootstrapped—still independent.
2. Oyin Handmade
- Gentle, natural ingredients like honey and flaxseed for true nourishment.
- Family-owned, small-batch production that feels personal.
- Community-focused, rooted in Yoruba culture (“oyin” means honey).
3. Uncle Funky’s Daughter
- Aloe-based Curl Stimulator defines curls without flakes or crunch.
- Humidity-resistant, perfect for long-lasting wash-and-gos.
- Black-owned and committed to textured-hair solutions only.
4. TGIN (Thank God It’s Natural)
- Famous Honey Miracle Mask hydrates and repairs at the same time.
- Black-owned and still independent, no outside buyouts.
- Focused on healthy, moisturized, natural textures.
5. The Doux
- Created by a licensed Black cosmetologist with 20+ years of experience.
- Fun, hip-hop inspired branding with salon-quality results.
- Black-owned and thriving in mass retail without selling out.
6. Qhemet Biologics
- Herbal, African-inspired formulas like Amla & Olive Heavy Cream.
- Specializes in thick, ultra-moisturizing products for 4C textures.
- Still a true indie brand, serving niche needs often ignored by big companies.
7. Soultanicals
- Plant-based formulas with bold, playful branding.
- Products like Knot Sauce make detangling actually enjoyable.
- Founder-owned and creative, bringing fun back to wash day.
8. EDEN BodyWorks
- Started by a Black girl at age 11—proof of innovation at any age.
- Affordable, accessible products available nationwide.
- Focus on natural ingredients and healthy, strong curls.
9. Taliah Waajid
- Pioneer brand with over 20 years of experience in natural hair.
- Specializes in products for locs, braids, and protective styles.
- Still independently owned and trusted in our community.
10. Luster Products
- A family-owned legacy brand since 1957.
- Manufactures its own products for quality control.
- Continues to serve the Black community with generational trust.
Why September Matters
This September, we’re making a statement:
We are boycotting non-Black-owned hair brands.
Why? Because our hair deserves more than watered-down formulas and performative marketing. These brands are proof that when we invest in ourselves, we create products that work and businesses that keep ownership in the community.
So when you reach for shampoo, conditioner, oil, or styler—make sure it’s from a Black-owned business that’s still independent.
Our hair. Our dollars. Our power.



